We’ve weathered the first Parent/Teacher conferences of the year. Not too bad, with the exception of Kindergarten. When did Kindergarten get so intense? But first, news of abuse coming from Oprah Winfrey’s new South African Leadership Academy have saddened all of us. But, the way Oprah swiftly and decisively dealt with the situation was impressive and a lesson for us all! Our song is Breathe by Plunkett. Thanks to Dixie for sponsoring our show!

You are invited to join the MommyCast Facebook Group! Check out our group and join in the conversation on our discussion boards! Share your parenting stories, videos and pictures with us! Meet other terrific parents! Go to Facebook.com and join. Its free!

Tags: mom, mommy, mother, family, dad, kids, children, parents, parenting, teacher, conference, oprah, academy, plunkett, dixie, facebook

If you’re someone who is responsible for marketing a business website, but doesn’t actually work for an agency, or works for a business that is primarily brick-and-mortar and might be a late comer to the “internets”, you’re probably going to have to justify the time away and cost of your conference attendance to your boss(es). This episode of SEO 101 discusses the value of search conferences and recommends some ways to prepare yourself to give the pitch.

We spent a little big of time on the differences between SES, SMX and PubCon, and which conference we felt would be best to attend based on your knowledge level, overall responsibilities and business goals. Oh, and there’s a coupon code mentioned at the end of the show to get 10% off your registration for SES Chicago.

I should warn you that we encountered some technical glitches during the show (Brian’s office lost power and he got knocked off, and I was doing the show from a “borrowed” wireless connection that was a little flaky (I eventually just called in on a landline). All in all though, it was a good show :)

The important things to take away from this are:

Rumors are flying thick and fast about what “really” happened in the Yahoo Shakeup. Was Semel forced out? He says no. Is Yang really an interim CEO? He says no.

Susan Decker (yeah, I figured repeating that unfortunate quote once a week was enough) also announced that the level of management that she was just promoted from will be no more. Much of their December reorganization will be undone and department heads will be done away with.

paidContent has an audio recording of a conference call with Decker and Yang discussing the leadership changes. Decker says she things that Yahoo has become more integrated and competitive in the last year, and her reorganization will continue that trend.

What do you think? Will Yahoo truly head in a new direction with new leadership? And where should they head? Andrew Goodman had some interesting suggestions for Yahoo’s direction, among them:

Finally, I’m still waiting for you to implement my suggestion to make the home page just the plain search box for a month. What a great publicity stunt this would be. The world’s largest search company pulled that

AWS North East Regional Conference

Formerly know as the Eighth Annual

Connecticut Wine Symposium

March 31, 2007 NVCC: Founders Hall

8:00-8:55   Registration, AWS membership confirmation/ coffee andâ

9:00-10:00   "The Proper use of Oak Alternatives":

What you should know about the proper way to use oak alternatives including: barrels, chips, dust, cubes, and planks

Wayne Stitzer: Proprietor of WINETECC analytical service for home winemakers.

10:15-11:15 âMaking Award Winning Sparkling Winesâ           &n bsp; 

Tips and Tricks to create sparkling winesâ a vine to glass approach

          Bill Hopkins: Owner Hopkins Vineyard New Preston CT

11:30-12:30 âHow to produce a Quality Crop Every Yearâ Secrets to

 ensure that your harvest is the best it can be year after year

          Dr. Richard Kiyomoto University of Connecticut

12:30-1:50 Luncheon Buffet: âInternational Flavorsâ

Join us for an around the world approach to international food with our luncheon buffet prepared by the Hospitality Students at NVCC and The University of New Haven

2:00-3:30   âSocial Host Liability and what it means to youâ

3:30-4:00   Panel Discussion- Updates for AWS and CVWA

Questions and Discussions pertaining to the current progress of the local chapters AWS and CVWA

4:15-5:30   Wine Tasting Courtesy of Michael Gelven Owner Wine

Pirates Branford CT

Join us for the final wrap up over a glass of wineâ âInteresting Varietalsâ that will surprise you

As any regular reader of lenderama knows, I’ve always felt that the best way to generate business for a loan officer is to go out and meet real estate agents. In this regard, I’ve always felt that The Ibis Group was one of the very best resources for helping loan originators to do just that.

The Ibis group works to connect loan officers with real estate agents. In addition, they offer free monthly conference calls with training and strategies to help you excel as an LO. With so much in common, I’m happy to announce that the Ibis Group and lenderama formed a strategic partnership.

Josh Millar, who heads up The Ibus Group joins us as as strategic blogger, and will be keeping us up to date with the latest opportunities with his company. In addition, we’ll be working to bring on some additional guest contributors through his network of mortgage industry leaders.

To get an idea of the sort of training content that The Ibus Group provides, check out this recent conference call with The Coach, Bill Sparkman.

“Stop Chasing Transactions And Start Chasing Relationships”

With The Coach, Bill Sparkman
Call Length: One Hour

Take a moment to check them out. If you value the content on lenderama, then I’m confident you’ll find The Ibis Group to be an excellent resource as well.

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Multimedia conference blogging.

Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, November 13, 2007.

LISTEN

Running time: 17:36

Subscribe to the New Comm Road podcast. It’s free, and it ensures you won’t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoa d

SOCIAL MEDIA MINUTE

NEW COMM ROAD MAP

* Inspired by a comment and question from Jay Berkowitz, host of the 10 Golden Rules Internet Podcast.

* Good examples of multimedia conference blogs:

Road Map for creating a multimedia conference blog

* Centralized model.

1. Identify your goals for the conference blog. Make them as measurable as you can.

2. Work with an existing blog of the organization.

3. Start getting out the word early through other marketing channels — e-mail newsletter, conference mailing, etc. Be sure to display the URL for the blog prominently in your print material, on your website, and in your e-mail signature.

4. Get content up before the conference itself — with blog posts about things to do in the host city during the conference, hotel deals, podcast interviews with presenters and keynote speakers (Check out Donna Papacosta’s PodcastYourConference.com. )

5. Get the right team together.

6. Use your conference blog as the “hub” but also incorporate other multimedia elements:

7. Give out suggested tags (for blogs, Flickr, etc.) that attendees can use when publishing their own content about the conference. Create RSS feeds for these tags and monitor them before, during, and after the conference. During the event, sprinkle in a couple of posts on your main blog that point to content on other blogs and sites.

8. If you blog platform allows it, make good use of categories (”videos” for all videos, ” hotels” for all hotel information, etc.).

9. Use a blog platform that allows multiple authors to post.

10. Make your RSS feeds easy to find your blog and easy to subscribe to.

11. Measurement. Use something like Google Analytics to measure visitors to the blog, incoming links, search terms, etc. Also, find a way to measure engagement — such as with user comments.

12. Evaluate how well you met your original goals.

NOTES

CONTACT US

Technorati Tags: Nikolay Simov, Sarah Wurrey, CustomScoop, PodCampBoston, PodCamp, PCB2, Jay Berkowitz, 10 Golden Rules Internet Podcast, Kami Huyse, PRSA, UGA Connect, Josh Hallett

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